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A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior

By Tim Stroh, Catherine Moolenschot (Editor)
eBook
$9.99
By Tim Stroh, Catherine Moolenschot (Editor)
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A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges Disruption Theory fails. Filled w...

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