A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorp...