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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need

By Jennifer Visocky O'Grady, Ken O'Grady
eBook
$25.00
By Jennifer Visocky O'Grady, Ken O'Grady
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Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.

A Designer's Research Manual provides a comprehensive manual for designers on what ...

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