A Little Less
 Conversation: Connecting with Customers in a Noisy World

t’s a noisy world out there—one where consumers have learned to tune out advertising messages, whether they are online or offline.

Following on the success of his book, A Clear Eye for Branding, brand guru, Tom Asacker, says it is time to cut back on the conversation and focus on bringing value to the customer.

And value, for Asacker, is less about price and more about how the customer feels about a product or purchase. In Asacker’s view, the endgame for a company is to provide customers wit...