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A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade

By Steve Penfold
eBook
$38.95
By Steve Penfold
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A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton’s sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce.

By focusing on the pioneering effort of the Eaton’s department store Steve Penfold argues that the parade ultimately repr...

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