A Necessary Evil: Managing Employee Activity on Facebook, LinkedIn and the Hundreds of Other Social Media Sites

Based primarily on interviews and evaluations of existing practices and policies, this book emphasizes why companies must have social media policies and why they are important in governing employee behavior. Good companies pay attention to the social networking sites their customers and employees inhabit. They watch behaviors, they listen to concerns, they apologize when their companies make mistakes, they are transparent and honest, and engage their audiences and employees to foster growth...