A New Way to Think: Your Guide to Superior Management Effectiveness

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again-with greater enthusiasm.



Martin took a fresh, critical approach to helping. When company leaders cam...