A New Way to Think: Your Guide to Superior Management Effectiveness

The ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, ...