A Practical Guide to Managing Tourist Experiences

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.

Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapte...