A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders : Including: SEO, AI, Content Marketing, Social Media & Thought Leadership

PR That Works Smarter

Most PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. They throw ideas around without explaining how to get them done - and who says old-school media coverage will even benefit you?

Today's approach needs to be practical, scalable and easier to execute. Amy Rosenberg delivers by ingraining SEO, content marketing and thought leadership into the very fiber of PR. Pouring decades of experience into her newest book, she offers effe...