A Short Novel on Men's Fashion

A behind-the-scenes history of Pitti Uomo and the creative development of men’s fashion over the past 40 years

Since the 1980s, men’s fashion has left behind the staid predictability of earlier years and undergone a fundamental mutation. Men are now acknowledged to have the same desires as women in deriving pleasure from appearance and ornament. The time when a wife would choose her husband’s clothes for him is long over. Fashion marketed to men, presented at Fashion Week shows and distribut...