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Action Initiation Protocols (The Mental Operating System)

By C. W. North
eBook
$9.99
By C. W. North
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Procrastination is not a character flaw. It is a biological calculation.

Your brain is designed to conserve energy. When you face a difficult task, your limbic system perceives the effort as a threat and triggers an avoidance reflex. This is why "willpower" so often fails—you are attempting to use a logical thought to fight a biological instinct.

Action Initiation Protocols is the manual for winning that fight. Authored by C. W. North, this book shifts the paradigm of productivity from "moral...