A Wall Street Journal bestselling ebook!Axiom Business Book Bronze Award WinnerPush your brain to full power, for success at the office and at home Would you like more control over your life and your work? Would you like greater stamina as you carry out your daily tasks? How about more significance and meaning as you move forward in your career? Scott Halford shows us how we can all find these things if we simply understand how to activate the full potential of the brain. This incredible organ is still full of mystery, but we know enough to harness its power better than ever before. We just have to recognize how the brain works, and understand the actions we can take to help it perform at its best. Combining research, anecdote, and inspiration, Activate Your Brain shows you how small steps toward better brain function and management can eventually lead to success on a whole new level. Each chapter offers “Activations”—exercises that help optimize your brain function to . . . • increase your focus, • build self-confidence and willpower, • manage distractions, • reduce negative stress, • collaborate effectively with others, • and much more. In the end, Activate Your Brain is an indispensable collection of practical things you need to know about your wonderful brain—which, when fully harnessed, can give you more of the fulfilled life you seek.
|Publisher:||Greenleaf Book Group Press|
|Product dimensions:||6.00(w) x 9.00(h) x 1.20(d)|
About the Author
SCOTT HALFORD, CSP, CPAE, is an Emmy Award–winning writer and producer, an engaging presenter, and a long-time consultant to Fortune 500 executive teams. His expertise and experience enrich the contribution that he makes to every client. Scott’s expansive knowledge in the areas of achievement psychology, which includes brain-based behavioral science, emotional intelligence, critical thinking, and influence, add richness and depth to his programs.
Scott’s insight into the human experience at many levels, and in many different situations, allows him to communicate in workshops and keynotes with humor, wit, and depth. He is a captivating storyteller who is able to transport his audiences to destinations they may have never been physically, mentally, or emotionally. Participants laugh and learn, and consistently praise the rich and rewarding experience that positively affects their success.
Scott was inducted into the National Speakers Hall of Fame in 2014 (CPAE). He is a Certified Speaking Professional (CSP), the highest earned designation of the National Speakers Association and the Global Speakers Federation. He is also an accredited and certified Emotional Intelligence Provider as well as a Certified Associate in Emergenetics, the study of performance and preferences based on genes and the environment. Scott has an executive master’s in Neuroleadership. Scott is cofounder and Principal of Complete Intelligence, LLC.
Corporate clients span many industries and include GE, Bank of America, the Walt Disney Company, Microsoft, First Data, Medtronic, Johns Hopkins Hospital, Centura Hospitals, MillerCoors, Ingersoll-Rand, Western Union, and many more.
Table of Contents
Introduction Activating Your Brain 1
The Choice to Start: Activation for Motivation 7
Part 1 The Science of Being Successfully You
Chapter 1 Our Three Brains 15
Chapter 2 Maximize Your Moments Through Your Neurochemistry 21
Chapter 3 Moving from Threat to Thrive 37
Part 2 Controlling Your Success
Chapter 4 Taking Control of Your Life 49
Chapter 5 The Confidence That Comes With Control 59
Chapter 6 Willpower and Focus: Controlling Your Own Attention 75
Chapter 7 Goal Achievement 89
Part 3 Building Your Stamina
Chapter 8 Stamina, Stress, and Your Brain 109
Chapter 9 Quality In, Quality Out 121
Chapter 10 Sleep: It's Not a Choice 131
Chapter 11 Giving Your Brain a Rest 141
Chapter 12 Move to Improve Your Stamina and Your Brain 157
Part 4 Finding Significance
Chapter 13 Significance Through Connectedness: Mother Nature's Bonding Glue 165
Chapter 14 The Ego: Choosing Your Best You 181
Chapter 15 Collaboration: The Ultimate Survival Tool of Humans 199
Choose Now 209
About the Author 217
What People are Saying About This
A very insightful read. One of the most subtle, beautiful lessons Mr. Halford explains is the neurosciencebusiness connection in the modern world. There is an undeniable and direct correlation between your brain and your successas a human being and as a business leader. Read it, and you'll be better at both business and life. --Amy Cosper, editor-in-chief, Entrepreneur magazine
Scott's understanding of neuroscience is a great complement to his years of experience as an emotional intelligence and leadership thought leader. I have worked with Scott for over ten years, and he has been extremely helpful to the entire leadership team at American Airlines. Delivered with the same humor and wit he displays in his speeches and presentations, Activate Your Brain is the first book I would recommend for those looking to improve their performanceboth at work and in life. --Doug Parker, CEO of American Airlines
This is a book about youthe way you define your own success and the way you shape your future. Scott offers critical insights into the neuroscience of leadership, inspiring new approaches to build motivation, willpower, stamina, empathy, and creativity. For those seeking to connect passion and purpose to performance, this book can make an immediate and lasting difference. --Susan Peters, senior vice president of human resources, GE
Scott Halford isn't just a smart guy; he's a smart guy who can make you smarter. He uses neurosciencenot pop psychologyand makes complex concepts understandable and actionable. Few of us are using our brains to their full potential. This book will help you use yours far better. --Mark Sanborn, international best-selling author of The Fred Factorand You Don't Need a Title to Be a Leader
Most Helpful Customer Reviews
Scott Halford has a gift for distilling complex information about how the brain functions into easy-to-understand strategies and tools people can activate to transform how they operate at work and in life. Scott’s signature style marries research, anecdotal information, humor and inspiration to help readers build a bridge between the complexities of neuroscience and the boots-on-the-ground demands of business. The book is filled with activation exercises that make it easy for readers to make better choices to protect and leverage the full capacity of their brains. A MUST READ for anyone who wants to work SMARTER, not HARDER.