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About the Author
Allan J. Katz is a "Certified Professional Innovator TM with a keen insight into identifying business opportunities using strong creative intuition coupled with practical, common sense thinking. His unique blend of analytical idea generation and excellent ability to identify the needs and interests of others generates a powerful bond with clients, motivating them to access their personal talents in leading a more fulfilling, satisfying life.
Allan consults with entrepreneurs, small businesses, franchise organizations, retailers and service organizations on how to leverage your most valuable assets to increase sales and profits. Allan teaches technologies and implementation strategies to accelerate ideas into workable solutions.
A Certified Rainmaker for Hire TM, Allan's creative ideas and proven success strategies have generated millions of dollars for hundreds of companies nationwide.
He is former President of the Direct Marketing Association of Memphis and has presented seminars, workshops, lectures and keynotes on loyalty marketing, problem solving, idea generation and persuasive communications.
He served as an adjunct professor at the University of Memphis Continuing Education Program on such topics as The Basics Of Direct Marketing, How To Start A Mail Order Business, Marketing Your Small Business and Problem Solving.
He is the author of five books on marketing. Marketing Made Easy for Retailers & Service Companies, Building Successful Client Relationships, The Do's and Don'ts of Direct Marketing Workbook, The Marketing Resource Guide for Frequent Buyer Programs and the Ultimate Marketing System for Dry Cleaners. His latest book is Addictive Entrepreneurship.