ADitude: Using Data To Inspire Extraordinary AD Creative

At last, a book that puts ad creative in its proper place to drive brand success. Aditude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Aditude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignor...