Adman-Madman: Unapologetically Prahlad

In 1971, clutching a princely sum of three hundred rupees in his pocket, Prahlad Kakar arrived in Bombay Central station. During his early days of dire struggle, he slept on benches in train stations and on the sofas of reluctant friends. Scratching the underbelly of Colaba Causeway, he learnt many life lessons for his survival and eventual climb to notoriety. Four decades later, he swears by Murphy’s law, ‘Anything that can go wrong will go wrong.’ Murphy is certainly not a figment of anyo...