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Advanced Marketing Analytics: Transform Data into Insights

By Nasir Salari
Paperback
$52.00
By Nasir Salari
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This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.

Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a clear and comprehensive pathway through the advanced concepts, methods and applications that define modern marketing analytics. Designed for students undertaking marketing analytics courses or degrees, it supports learners in developing critical data literacy and analytical skills, even wi...

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