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Advertising Creative: Strategy, Copy, and Design

By Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins
eBook
$112.00
By Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins
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Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna ...

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Social SciencesMedia & CommunicationsCommunications - General & Miscellaneous