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Advertising Media Planning, Seventh Edition

By Roger Baron, Jack Z. Sissors
Hardcover
$115.00
By Roger Baron, Jack Z. Sissors
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The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of video

Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign

Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most...

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BusinessAccountingMarketing & SalesAdvertistingAuditingAdvertising - Media & Media Planning