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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
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In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition.
Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. S...