Book Haul is Back! Premium Member Early Access Online Only 50% Off Hundreds of Hardcovers And More Deals Shop NowBook Haul is Back! Premium Member Early Access Online Only 50% Off Hundreds of Hardcovers And More Deals Shop Now
Add Item to wish listAdd Item to wish list

Advertising, Sales Promotion and Management

By Dr Abhishek Shrivastava
Hardcover
$24.99
By Dr Abhishek Shrivastava
Promotion message icon

Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5. Learn More

Formats
See All Formats & Editions
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.

This book, "Advertising, Sales Promotion and Management", has been designed in alignment with the National Education Policy (NEP), effective from the academic session 2025-26.

It is specially written for students of B.Com., B.C.A., B.B.A., B.A., and B.Sc. First Year.

Key Features of the Book:

Systematic presentation of concepts, development, types, media, budget, ethical aspects, and message creation in advertising.

Each chapter includes summaries, tables, practical examples, and question bank...