Advice That Sticks: How to give financial advice that people will follow

The advice is sound; the client seems eager; and then… nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well—being is compromised, opportunities are lost, and the professional relationship grows strained.
Advice that Sticks takes aim at the problem of financial non—adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors th...