Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market


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The Definitive Guide to Doing Business in Africa

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized—while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa—and for those seeking a road map to access this vast, untapped market for the first time.

Product Details

ISBN-13: 9781633694408
Publisher: Harvard Business Review Press
Publication date: 11/20/2018
Pages: 256
Product dimensions: 6.40(w) x 9.30(h) x 1.20(d)

About the Author

Acha Leke is chairman of McKinsey & Company’s Africa practice. Leading the firm’s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends.

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Table of Contents

Preface ix

Part 1 Why Africa, Why Now?

1 A Giant Awakes 3

2 The Big Five: Growth Trends with a Twist 35

Part 2 How to Win in Africa: A Strategic Guide

3 Map Your Africa Strategy 83

4 Innovate Your Business Model 111

5 Build Resilience for the Long Term 133

6 Unleash Africa's Talent 155

Conclusion: Do Well by Doing Good 177

Notes 183

Selected Bibliography 193

Index 199

Acknowledgments 217

About the Authors 221

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