Agile Entrepreneurship: How to Start your Business Project

When launching a business project, it is difficult to decide how to start: looking for fundings, designing the product, outlining the marketing plan? An entrepreneur has a limited set of resources and projects must be well selected to ensure maximum profitability and probability of success.

The solution comes from a tool called "The Business Case", a brief document that outlines, in a little more than one or two pages, the rationale for investing in a particular idea. In the hands of a CEO, ...