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AI in Marketing: Applications, Insights, and Analysis

By Hannah D. Walters (Editor), Rachel M. Hammond (Editor)
Hardcover
$245.00
By Hannah D. Walters (Editor), Rachel M. Hammond (Editor)
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AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently.

Divided into four parts, it provides a comprehensive exploration of AI's transformative role in marketing. The first part lays the groundwork, offering foundational insights into the intersection of AI and marketing. Part II explores the various applications of...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous