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AI Playbook: The Strategic Guide to AI for Marketing and Communications

By Joanne Sweeney
Paperback
$27.99
By Joanne Sweeney
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Will you lead or be left behind in the AI era?

From Joanne Sweeney, a globally recognised digital communications authority with over 25 years of experience, comes AI Playbook, the ultimate guide for marketers and communicators navigating the fast-evolving world of artificial intelligence.

This isn't just a book; it's your shortcut to staying relevant and thriving in an industry being transformed by technology. Inside, you'll discover practical strategies to harness the power of AI with purpos...