Aim Low: A Story About Lowered Expectations

William Dunlop has set out to change the world through his ‘demotivational’ philosophical system and has lowered his own expectations for success. Angered by the wave of ‘self-help’ gurus peddling advice to a consumer market of folks looking for answers to life’s difficult questions, William sets out to correct the misconception that we need experts to tell us how to be happy. He believes we ought to expect less out of life, and then we will not be so disappointed when tragedy strikes. Thou...