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Airline Operations and Management: A Management Textbook

By Gerald N. Cook, Bruce G. Billig
Paperback
$79.99
By Gerald N. Cook, Bruce G. Billig
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Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

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TransportationAviationAviation - General & Miscellaneous