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Airport Marketing

By Nigel Halpern, Anne Graham
eBook
$57.99
By Nigel Halpern, Anne Graham
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This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport ...

Categories

BusinessIndustriesTransportation IndustriesTransportation Industries - General & Miscellaneous