June 21st Fatjer's Day! All the best gift ideas.  Shop NowJune 21st Fatjer's Day! All the best gift ideas.  Shop Now
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A century of pioneering design from the great Swiss fashion house, with beautiful photo-essays by Iwan Baan

Founded in 1922 by Alice Kriemler-Schoch, the Swiss luxury fashion house Akris started out making polka dot aprons, and--under the directorship of her son Max--grew to produce ready-to-wear clothing in the mid-1940s, in the 1980s, Max's son, Albert Kriemler, took over creative directorship.
"Selbstverständlich" ("naturally") is the German expression that, in the mind of Albert Kriemler,...