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All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s

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By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (AT&SF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise.

All Aboard for Santa Fe focuses on the AT&SF's marketing efforts to highlig...