All Things Have A Difficult Beginning

Mr. Anton Brandsteder had many bold and effective activities to promote Sony products in the Dutch market right under the nose of giant Philips. In Canada, we receive the very reliable cooperation of Albert D. Cohen, Sony's first foreign distributor. He started selling Sony products in the 50s, which at that time were just transistor radios.

To provide suitable products, we had to understand the needs of the market. I sent another young man named Noboyuki Idei to Europe as a marketing manage...