Table of Contents
Acknowledgements ix
Introduction xi
Part I Value Offers and Markets Value Factors in US Online Retail 1
Chapter 1 Value Offers in US Online Retail 3
Chapter 2 Markets Value Factors in US Online Retail 21
Part II Managerial Do Well's at Amazon 51
Chapter 3 MDW 1: Aligning the Value Exchange 53
Chapter 4 MDW 2: Managing External Demand Interfaces 83
Chapter 5 MDW 3: Managing Supply Interfaces at Amazon 107
Chapter 6 MDW 4: The Business Model 135
Chapter 7 MDW 5: The Steering Logic 155
Chapter 8 Inherent Weaknesses in MDW's 179
Part III The Future of Amazon: After Whole Foods Market and Beyond 185
Chapter 9 The Ongoing Present in Services and Omnichannel Retail 187
Chapter 10 The Long-Term Future in Societal Transformation 213
Afterword: Applying the 5-D Value Managerial Framework 231
About the Author 233
References 235