Amazon: Managing Extraordinary Success in 5-D Value

by Benjamin Wall

Overview

In Amazon: Managing Extraordinary Success in 5-D Value, Benjamin Wall offers structured insights into strategically managing value in the key relationships to customers, personnel, business partners, and investors in order to improve value management at any company.

The extraordinary success of Amazon is due to market-leading strength in three “dimensions” of value: owning the mightiest supply chain to deliver fastest and cheapest the broadest range of products, enhancing what customers and business partners are doing when using the website / online ecosystem, and knowing how to implement the optimal terms and conditions in the after-sales customer experience. Wall takes a look at the unique managerial skill of Amazon and how each of these organizational areas operates externally and internally according to a separate business logic based on a dimension of value.

In an original examination, Wall systematically evaluates Amazon by categorizing and connecting its external and internal success factors to dimensions of value. Each “score” on an external success factor is linked to an internal success factor in managing processes, organizational culture, and the business model, so that managers and leaders can enhance their own internal success factors and move towards the same successful external factors. Amazon looks to the future where the near-term promise of the company is evaluated to be in the development from online to omnichannel retail, including the sale of services, by reviving out of Amazon’s past the fourth dimension of value: feeling how to integrate value. The long-term potential of Amazon is set in the context of a sustainable future for retail, based on trends arising today in meaning across multiple communities, which is the emerging fifth dimension of value. Amazon is projected to operate in this value dimension again as a disruptor, and with Wall’s help, managers and leaders can reach for the same kind of success.

Product Details

ISBN-13:	9781642794380
Publisher:	Morgan James Publishing
Publication date:	12/03/2019
Pages:	272
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Benjamin Wall was born in the USA and studied at Yale University and the London School of Economics. He is active in management consulting with KPMG, an independent consultant, and a professor in business studies programs at the University of St. Gallen, Business School Lausanne, and the University of Applied Sciences in Business Administration. Benjamin has spent his professional life in the Zurich area in Switzerland, where he now resides.

Table of Contents

Acknowledgements ix

Introduction xi

Part I Value Offers and Markets Value Factors in US Online Retail 1

Chapter 1 Value Offers in US Online Retail 3

Chapter 2 Markets Value Factors in US Online Retail 21

Part II Managerial Do Well's at Amazon 51

Chapter 3 MDW 1: Aligning the Value Exchange 53

Chapter 4 MDW 2: Managing External Demand Interfaces 83

Chapter 5 MDW 3: Managing Supply Interfaces at Amazon 107

Chapter 6 MDW 4: The Business Model 135

Chapter 7 MDW 5: The Steering Logic 155

Chapter 8 Inherent Weaknesses in MDW's 179

Part III The Future of Amazon: After Whole Foods Market and Beyond 185

Chapter 9 The Ongoing Present in Services and Omnichannel Retail 187

Chapter 10 The Long-Term Future in Societal Transformation 213

Afterword: Applying the 5-D Value Managerial Framework 231

About the Author 233

References 235