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An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World

By Vincenzo Cicchelli (Editor), Sylvie Octobre (Editor), Juhyun Lee (Editor)
Hardcover
$157.00
By Vincenzo Cicchelli (Editor), Sylvie Octobre (Editor), Juhyun Lee (Editor)
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This item will be released on Jul 16, 2026
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What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questionin...

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