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An Eye Opener for Small Medium Enterprises (SME's)

By Mathews Mutale
eBook
$3.99
By Mathews Mutale
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My motivation for writing this text was to provide Small Business Enterprises (SME’s) with holistic, integrative view of Marketing and Business Project Management. A holistic view focuses on how Marketing and Business Project Management contribute to strategic goals of an organization. The linkages for integration include the process selecting Marketing strategies and projects that best support the strategy of a particular organization and that in turn can be supported by the technical and ...

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BusinessSmall BusinessSmall Business - General & Miscellaneous