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Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development

By Asligul Aktas
eBook
$31.75
By Asligul Aktas
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Master's Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Applied Sciences Giessen, language: English, abstract: This study fundamentally attempts to investigate current mobile marketing and advertising market, to examine current mobile marketing applications and to analyze three selected Best Practices and the future development of mobile marketing. The study consists of five main sections. First section consist...

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