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Analysis of the website www.dell.com: Corporate Web Communication

By Christian Baumann
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$17.91
By Christian Baumann
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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC’s and selling these directly to them Dell’s company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell s...

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