Applications of Data Mining to Electronic Commerce

Applications of Data Mining to Electronic Commerce

Paperback(Softcover reprint of the original 1st ed. 2001)

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Product Details

ISBN-13: 9781461356486
Publisher: Springer US
Publication date: 10/24/2012
Edition description: Softcover reprint of the original 1st ed. 2001
Pages: 153
Product dimensions: 6.30(w) x 9.45(h) x 0.01(d)

Table of Contents

Applications of Data Mining to Electronic Commerce; R. Kohavi, F. Provost. Personalization of Supermarket Product Recommendations; R.D. Lawrence, et al. Expert-Driven Validation of Rule-Based User Models in Personalization Applications; G. Adomavicius, A. Tuzhilin. Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising; J. Lee, et al. Data Mining for Measuring and Improving the Success of Web Sites; M. Spiliopoulou, C. Pohle. E-Commerce Recommendation Applications; J.B. Schafer, et al.

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