The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose

Paperback(Reprint)

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Overview

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.



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Product Details

ISBN-13: 9780393341256
Publisher: Norton, W. W. & Company, Inc.
Publication date: 03/05/2012
Edition description: Reprint
Pages: 384
Sales rank: 916,539
Product dimensions: 5.40(w) x 8.10(h) x 1.10(d)

About the Author

Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University’s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia’s pioneering Digital Storytelling Lab.

What People are Saying About This

Henry Jenkins

A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun.

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