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As Heard on TV: Popular Music in Advertising

By Bethany Klein, Stan Hawkins, Lori Burns
eBook
$49.95
By Bethany Klein, Stan Hawkins, Lori Burns
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The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creat...

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