Assembly Required: How to Hyperscale Your Sales, Dominate the Competition, and Become the Market Leader

Only one company can lead, prosper, and win in any technology market. Will it be yours?
​The marketplace leader, or Marketplace Gorilla, will win 50 percent of the revenue and 75 percent of the profits in a given market space. Every new enterprise hopes to reach this status, but most will fail. Whether a company employs a direct or inside sales approach, neither methodology will allow a sales team to acquire enough customers to dominate the market. Author Donald Scherer makes it clear out o...