At Your Best as a Mason: Your Playbook for Building a Great Career and Launching a Thriving Small Business as a Mason

At Your Best as a Mason: Your Playbook for Building a Great Career and Launching a Thriving Small Business as a Mason

by Juan Carosso

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Overview

The only series of step-by-step guides to succeeding in the skilled trades and achieving the American dream.

At Your Best as a Mason is your playbook for learning if a career as a mason is right for you, progressing from pre-apprentice to journeyman to master mason, and launching your own small business. Learn:

  • What does a career as a mason look like?
  • Why should you consider becoming a mason?
  • How do you become a successful craftsman as a mason?
  • How much can you make as a mason?
  • What are your career options once you become a mason?
  • How long does it take to be successful at each stage in a mason's career?
  • How and where do you find work as a mason?
  • What does it take to strike out on your own?
  • What does it take to launch and build a successful small business?

    At Your Best is the only step-by-step handbook to finding if a career in the trades is right for you, educating yourself and earning the proper certifications, establishing yourself as an excellent apprentice and journeyman in the industry, and moving on to start your own small business in the trades. At each step of the way, your At Your Best playbook provides the information, recommendations, outside resources, and concrete actions needed for taking the next successful step in You, Inc. Whether you are beginning your first career, changing careers, or ready to move up and start your own business as a carpenter, plumber, HVAC/R tech, or other tradesman, this is the book that will tell you how.

    There are currently over 6.5 million unfilled jobs in the skilled trades in the US. Despite being well-paying and secure, these jobs remain open because enough qualified candidates with the skills, attitude, and experience required do not exist. Moreover, plenty of opportunity exists for established tradespeople to start their own business, but they have no guidance. The At Your Best Playbooks series changes that.

Product Details

ISBN-13: 9781510743991
Publisher: Skyhorse
Publication date: 11/20/2018
Series: At Your Best Playbooks Series
Pages: 272
Product dimensions: 5.50(w) x 8.25(h) x 0.80(d)

About the Author

Juan Carosso holds an MBA in finance and marketing from the University of Michigan and has over thirty years’ experience in business development for startups and turnaround companies. He also manages a real estate investment business and has renovated properties across the US. His relationships with tradespeople and contractors revealed a lack of qualified candidates that limited business growth, and Juan has since made it his mission to expose people to, and educate them in, the opportunities that the skilled trades provide. He lives in Kingston, WA.

Table of Contents

Preface xi

Introduction xiii

About the Author xix

Part 1 At Your Best Fundamentals: The Rules of the Game

Chapter 1 AYB Playbooks & AtYourBest.com 1

At Your Best with Subject Matter Experts 5

Sources, Methods and Credibility 6

Local and Actionable 9

Chapter 1 Replay 9

Chapter 2 AYB Playbooks Are for You, If… 11

Who This AYB Playbook Is For… 13

Chapter 2 Replay 17

Chapter 3 The AYB Mental Framework 19

It All Begins with "You, Inc." 21

3P+A = People, Performance, Professionalism & Attitude 24

Success with 3P+A 25

Curiosity: An Important State of Mind 27

Future-Proof Your Life with a Skilled Trade Career 29

At Your Best as a Craftsman* 31

At Your Best as a Woman in the Skilled Trades 32

Chapter 3 Replay 34

Part 2 At Your Best as a Mason: Becoming a World-Class Player

Chapter 4 Career Overview: Mason 39

Why Become a Mason? 42

Mason: Job Responsibilities 43

Mason: Minimum Required Skills & Abilities 45

Mason: Work Conditions 45

Mason: Earning Potential 46

Mason: Additional Career Options 48

Becoming a Mason: Is it for You? 49

Chapter 4 Replay 51

Chapter 5 Your Path to Becoming a Mason 53

How to Become a Mason 55

The Career Stages of a Mason 56

The PACT Certificate 59

Your Education is Your Foundation 62

High School or Its Equivalent 63

Khan Academy 64

CareerOneStop: Your First Stop for Finding Local Resources 64

Vocational, Technical School versus Community College 65

Finding the Right Type of School or Program for You 66

Post-9/11 GI Bill & Vocational Education 67

Apprenticeship: The 4-Year Degree that Pays You 68

Finding the Apprenticeship Program for You 71

Certifications and Licenses for You as a Craftsman 72

At Your Best as a Union or Association Member 74

At Your Best as a Military Veteran 75

YouTube is Your Friend 76

Chapter 5 Replay 78

Chapter 6 Finding Work as a Mason 79

Your Job Search Starting Points 82

Your Full-time Job is to Find a Full-time Job 82

Your Skills are Portable 83

AYB Steps & Tools to Find a Great Job 83

"Force Multipliers" & Networking to Find a Job 85

Think Like Your Future Employer 90

Drug Testing & Getting Hired or Fired 91

Where to Turn for More Information 92

Your Local Librarian 92

Chapter 6 Replay 93

Chapter 7 At Your Best with 3P+A in Action 95

People: The First P in 3P+A 99

Performance: The Second P in 3P+A 100

Professionalism: The Third P in 3P+A 102

Attitude: The A in 3P+A 104

Chapter 7 Replay 105

Chapter 8 Getting Your Head Straight, Part 1 107

Chapter 8 Replay 122

Part 3 At Your Best as a Small Business: Building a World-Class Franchise

AYB Playbooks & Recommended Reading 126

Chapter 9 At Your Best: The Pre-Game 131

At Your Best before the Game 133

You, Inc. as a Small Business 134

SWOT Early & Often 135

Launch You, Inc. with Your Eyes Wide Open 138

You, Inc. Demands Courage 140

You, Inc. Demands Curiosity 142

Make the Web Your Business Partner 143

Small Business Administration's Learning Center 144

My Own Business, Inc. 144

Chapter 9 Replay 145

Chapter 10 At Your Best: The Kick Off 147

At Your Best from the Start 149

You, Inc.'s Customers: The Center of Your Universe 153

You, Inc.'s Go-to-Market Plan 155

You, Inc.'s Market Positioning 157

You, Inc.'s Path to Quick Wins 161

Your Timing & Action Plan 163

For You, Inc., Cash Is Life 165

You, Inc.'s Startup Financial Needs 166

You, Inc.'s Sales Forecast 168

You, Inc.'s Expense Budget 171

You, Inc.'s Profit & Loss Statement 173

Financing You, Inc. 174

You, Inc.'s Back-Office Infrastructure 175

"Licensed, Bonded & Insured" 176

Which Legal Structure is Right for You, Inc.? 178

Chapter 10 Replay 181

Chapter 11 At Your Best: Game On 183

At Your Best on the Field 185

Customer Service: Your Competitive Advantage 186

At Your Best with Force Multipliers 189

Growing You, Inc.'s Business through Networking 190

You, Inc.'s VP of Sales & Business Development 191

Getting the Word Out 192

Customer Leads & Reviews on the Web 196

Table Stakes Marketing Toolkit 197

You, Inc., Technology & Running Your Business 201

Chapter 11 Replay 204

Chapter 12 At Your Best: Halftime 207

At Your Best through Regular Review 209

Whatever It Is, SWOT It 210

Success as a Leader of a Small Team 212

You, Inc. & Your Employees and Contractors 215

Never Enough Time in the Day 216

Improve or Remove 219

Get Back on the Field 221

Chapter 12 Replay 221

Chapter 13 Getting Your Head Straight, Part 2 223

Chapter 13 Replay 236

Chapter 14 At Your Best: Going Pro 239

At Your Best Going to the "Next Level" 241

Chapter 14 Replay 243

Glossary of Terms 245

List of AYB Quick Tools 249

Afterword 251

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