Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete

Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete

by Jeremy Darlow

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Overview

The athlete’s guide to building a personal brand and a future beyond sports.

Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.

Product Details

ISBN-13: 9780999633205
Publisher: Jack and June Publishing
Publication date: 12/01/2017
Pages: 208
Sales rank: 342,364
Product dimensions: 5.00(w) x 8.00(h) x 0.54(d)

About the Author

Jeremy Darlow is a leading brand consultant and former director of marketing for adidas. He has worked with and built marketing plans for heralded athletes and celebrities including Aaron Rodgers, Von Miller, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt, Jr., Snoop Dogg, and Kanye West. He is the author of Brands Win Championships. jeremydarlow.com @jeremydarlow

Table of Contents

1. Your Influence

Cattle Call

Follow the Leader

The New World

“How Many Followers Do They Have?”

Nadeshot > Julio Jones

You’re an Influencer

Window of Influence

Why You Need a Brand

Public Service Announcement

If Now, How?

2. Your Brand

More Than an Athlete

A Brand Name to Remember

What’s Your Story?

Step 1: Situation Analysis

Step 2: Positioning Statement

Always Be Branding



3. Your Voice

Pee-wee Herman and Kanye West

Draw a Map

Objective #1: Build a Visual Identity

Objective #2: Create the Most Conversation

Objective #3: Crash the Biggest Parties

Conclusion

Don’t Live Scared

Final Words

Thank You

Bibliography

About the Author

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