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Attention Is Currency
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In today's noisy, always-on world, attention is the most valuable asset you can earn-and the hardest to keep. In Attention Is Currency, Jessica Frank reveals how to cut through the clutter, capture interest, and turn fleeting moments of attention into lasting business growth.
Blending marketing insight with practical strategies, this book shows you how to:
Stand out in a crowded marketplace without shouting the loudest.
Create content that sparks curiosity and holds attention.
Harness the psych...