Attractive Thinking: The five questions that drive successful brand strategy and how to answer them

Forget everything you’ve been told about maximizing Lifetime Customer Value.

To take your business to the next level, you need a brand strategy that’s focused on attracting new customers, not exploiting existing ones.

In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years’ experience transforming brands for Pepsi, Mars, Miracl...