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Authentic Healthcare Marketing: Build Trust, Engage Patients, and Succeed in the Post-Truth Era

By Edwards, Shannon McIntyre Hooper
eBook
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By Edwards, Shannon McIntyre Hooper
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In today's "post-truth" era, with distrust of institutions and experts at an all-time high, healthcare organizations face unprecedented challenges in connecting with the communities they serve.

Drawing on more than three decades of healthcare marketing experience, Brandon Edwards reveals why traditional approaches no longer work and provides a roadmap for authentic engagement that builds trust, drives growth, and fulfills your mission.

Inside, you'll discover:

  • Why many consumers have tuned ou...