Authentic: A Memoir by the Founder of Vans

Authentic: A Memoir by the Founder of Vans

by Paul Van Doren

Hardcover

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Overview

Notes From Your Bookseller

Authentics, Old Skools, Sk8-Hi’s, Slip-Ons or Eras? How many smiling memories of life in your Vans, the fun in your footsteps, and that bit of connection to a culture of skaters, surfers, graffiti artists, rockers and “Off the Wall” renegades? All of this for the reasonable price of an excellent shoe, made by people who held fast to what was right and knowing what was wrong. Van Doren's founding tale of an iconic brand is a delightful mix of biography, advice, business profile and inspiration; a compulsively readable ode to work and a lesson in honest retail.

In the tradition of bestsellers such as Shoe Dog, Authentic is a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.

You may not know their creator, but you certainly know the shoes: for more than a generation, Vans shoes have been synonymous with cool.

Now in this refreshingly candid memoir, meet Paul Van Doren, the charismatic founder of Vans—the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture.

In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old “service boy” at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue.

Van Doren is not just an entrepreneur, he’s an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul’s bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?), aided by legions of fans—skateboarders, surfers, even Sean Penn wearing Vans’ famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High—made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athletic shoes.

Authentic details Van Doren’s personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits.

Bracingly forthright and totally entertaining, Authentic is a business memoir by an American original.

Product Details

ISBN-13: 9781641120241
Publisher: Nextone Inc
Publication date: 04/27/2021
Pages: 336
Sales rank: 988
Product dimensions: 6.30(w) x 9.10(h) x 1.10(d)

About the Author

Paul Van Doren is the founder of Vans, the world’s most groundbreaking shoe brand. He led the company from its inception in 1965 until 1988. Two of his children are still leaders at Vans. Now entering his ninth decade, he continues as a valued brand ambassador and the enduring inspiration for the company’s unique culture.

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