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Authority Books: How To Dominate Your Entire Industry With One Well-Crafted Book

By Giovanni Philipose
Hardcover
$29.99
By Giovanni Philipose

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A well-crafted Authority Book can convert curious eyeballs into leads, conversations, and clients...at scale...without changing anything about how you market your business.

Question: How much do companies, on average, spend on Super Bowl ads?

  • Answer: Millions.

Question: How much do companies, on average, make from Super Bowl ads?

  • Answer: More millions.

Question: Why doesn't every company buy a Super Bowl ad then?

  • Answer: Because it costs millions.

The truth is, at a certain level, marketing, br...