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Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing (Sample Edition)

By Richard Czerniawski
eBook
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By Richard Czerniawski
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Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING:

"Richard is at the very top of the list when it comes to people who can help someone understand how to be a great marketer." Kurt Kane, EVP Chief Concept & Marketing Officer, at The Wendy's Company

"Richard reminds us vividly that marketing, now more than ever before, has a critical role to play in generating impact and lasting results." - Didier Devaud, Vice President Global Marketing and E...

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BusinessMarketing & SalesMarketingMarketing - General & Miscellaneous