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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue
By Kate Mackie
Paperback
$34.50
By Kate Mackie
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Ready to build a strong foundation in B2B marketing and start delivering real results?
B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tools to develop effective strategies with confidence.
You'll learn how to:
Understand key principles behind brand build...
B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tools to develop effective strategies with confidence.
You'll learn how to:
Understand key principles behind brand build...